IMPLANTUM KIDS

pediatric dentistry branding

Brand Identity • Editorial Design • UX/UI Design

Client

The IMPLANTUM dental center (Yerevan, Armenia). The department has everything needed for working with children: from the latest equipment and specially trained staff to a play area with a TV, gadgets, and other «perks» designed to distract the child from the procedure as much as possible and leave them with an exclusively positive impression of visiting the clinic.

Objective

To create an independent logo and a complete corporate visual brand identity package for the pediatric department of the dental clinic, as well as the design of any interior elements, navigation, and the facade.

Release Date

2023

the IDEA

The development of the visual brand identity is based on the use of emojis, which provides a massive number of advantages, one of which — is the ability for both parents and children to quickly and unmistakably identify the clinic on social media and on the street. A review of the pediatric dental clinic market in Armenia showed that not a single one uses a similar concept in its design 🤷‍