the IDEA
The visual concept for the plastic surgeon’s website draws on a signature technique Pablo Picasso used in his Visage de la paix (1950) series: capturing the character and individuality of a face with a single continuous line, without unnecessary details. The main challenge was to bring this minimalist aesthetic to life.
The static drawing evolves through animation, as the brand’s monogram fluidly morphs into refined female profiles with different nose shapes. This graphic acts as a metaphor for the surgeon’s work: a subtle shift in a single line can completely transform how a face is perceived, all while preserving its unique identity.
Beauty in a single line
the STORY
In the spring of 2024, the doctor presented his patients with an informative and functional website in three languages. It features a convenient and intuitive system for selecting the most suitable city, date, and time for a consultation, allowing patients to book available “slots” in real time while factoring in time zones and avoiding overlaps with other patients.
the VIEW
#FFFFFF
#EDE0FF
#B040B8
#7B35A5
#5A1D80
#1A1A1A
A dedicated page was created for each type of plastic surgery. In its compact form, it features a set of “accordions” that, when expanded, “reveal” the most detailed information on how the surgery is performed, how to properly prepare for it to avoid future complications, which laboratory tests and diagnostic examinations are required, and how to behave “correctly” during the rehabilitation period.
For 3D modeling of the future result, each service page includes a form for submitting photos, complete with a detailed cheat sheet and examples of how to take the right shots instead of a useless selfie.
Work as design assistant to Alexander Glazunov
