the IDEA
In 2023, the clinic felt “cramped” on social media due to its limited functionality. For the convenience of patients and the doctors themselves, a full-fledged website was created. It centralizes information about all the clinic’s services and features an essential set of functions, including a high-contrast version for the visually impaired. The website complies with the legislative requirements of the Russian Federation for medical organization websites.
A dedicated page was created for each doctor, allowing users to explore their specialties and read specific reviews about them. You can book an appointment with a doctor directly from their page via an automatically generated WhatsApp message or through an external service — a medical integrator platform for online booking.
the VIEW
The ProPreventa website is designed using brand colors and elements, echoing the corporate identity guidelines that patients are accustomed to. Thanks to this, the clinic maintained its brand recognition while gaining a new “digital face”.
#FFFFFF
#f0efed
#7a7a7a
#c71b0d
#3a7d3c
#1A1A1A
Each website section detailing a specific service features brief visual information in an “In a nutshell” format alongside pop-up, one-minute video explanations, while detailed descriptions can be found on the adjacent tab. The delivery options for each service are also organized into separate blocks with individual and general information.
One of the website’s “highlights” is the online tests, which help patients discover possible “weak spots” in their body. Along with the test results, personalized recommendations regarding the need for further examinations or adjustments in diet, lifestyle, and physical activity are sent to the patient’s email, while the clinic gains a new potential patient with preliminary health data.
Work as design assistant to Alexander Glazunov
