RU → ENG
Since 2014, two website versions, a logo, and a brand identity have been created for the doctor, and in 2019, a “virtual consultant” was introduced — a tool that instantly provides the patient with a personal guide, eliminating the need to “dig through” the entire website in search of information. To date, 6,784 people have completed the “virtual consultation,” freeing up an enormous amount of time and effort for both Gevorg himself and his assistants.
In 2021, the surgeon received a new branding (replacing the website address QIT.am, incomprehensible to anyone except Armenians, with NOSE.am, understandable to most of humanity), an updated visual brand identity, and a third, advanced version of the website.
In 2023, the need to create an English-language version of the website became obvious, as the share of patients flying to Gevorg Yuryevich from the USA and Europe confidently “exceeded” 30%.
the VIEW
The English-language version has incorporated all the best from the Russian-language one: clear, human-written rather than robot-written texts; the ability to book an online consultation, including in a video call format; a “virtual consultant” providing recommendations in good English; a currency converter with an automatically updated exchange rate, and much more.
Work as an assistant to designer Alexander Glazunov
